The Innovation Map: A framework for defining innovation outcomes.

Friday, November 27th, 2009

Posted by: Marc Sniukas

What are the objectives of your innovation efforts? When talking to executives about innovation or innovation initiatives I very often experience that the objectives are not clear.

To focus the discussion and make objectives clearer, I developed an innovation map featuring 4 prototypical innovation types.

Using the map not only helps to focus the discussion, but also serves as an evaluation tool to see whether innovation efforts are in line with the desired outcomes.

Use the map and tell me how it worked for you. Have a look at The Innovation Map on slideshare.

Thanks to Vincente Centelles for translating the map into Spanish.

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2 Responses to “The Innovation Map: A framework for defining innovation outcomes.”

  1. [...] innovation (define the type of innovation you’re look for) on the [...]

    Posted by Marc Sniukas » Blog Archive » Driving Innovation: How to get started?, December 28, 2009 at 2:18 pm

  2. [...] reader: Marc Sniukas offered three actionable posts on innovation and business models. First out is a slide deck on innovation types. It should be viewed as one of many tools necessary to bring order to the multitude of innovation [...]

    Posted by What’s up in innovation management in the online world? | InnovationManagement, March 16, 2010 at 9:36 am

Marc Sniukas

Marc consults to senior managers on issues of strategy, innovation, change management, leadership and the holistic development of their organizations across a wide range of industries. He has worked with major corporations in Europe, the US, Canada, Latin America, Saudi Arabia, the UAE, Turkey, China and South Africa. Besides his corporate work, Marc has also run courses at leading business schools including Stanford’s Graduate School of Business, the Boston University School of Management, and the European Business School London.

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